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December 3rd, 2010
Article Marketing For Local Business And Why It Helps
Article Marketing For Local Business And Why It Helps
Without doubt, one of the best ways to get your local business on the first page of Google is article marketing. Writing articles and submitting them to the top article directories is without doubt the best way to get your business noticed by Google and the other main search engines.
How does this work, by writing original articles about your particular local trade or profession, and then submitting them to the top article directories, helps your business in several ways.
You can see the Power of Article Marketing here
Firstly The top article directories are very highly ranked by the search engines, and by writing good quality content, that is not copied in any way, will get published in the directories and give you a quality link back to your website or blog, this is a back-link. What is a back-link?
Well a back-link is a sort of vote for your website or blog, search engines are a bit like teenagers, who like to follow the most popular person in their school of youth-club, this makes the person that they follow even more popular. See How Article Writing And Submitting by watching this video.
The search engine work in a similar way, but not all back-links are equal, they have to be relevant to your website or blog, are you beginning to see what I mean? Can you see why it is important to write good quality articles and marketing them.
Read more about Link Build And Search Engine Optimization here
As article directories are very highly ranked some of that ranking will rub off to help your own rankings, and your site will gradually move up until it will eventually get you to the first page of Google.
Discover The Power Of Video On your Website can help your Rank.
There is no easy way to do this way, some people are using article spinners (which is a software tool that can turn one article into 100 different articles), but the articles that a spinner turns out are not good, as they are almost unreadable, and the search engines have got wise to this, and are now penalizing websites that are using these tricks.
See this video from Google to help you understand how important S.E.O. is. Understanding Google
The only way to do this job properly is to do it manually, that way you can make the article informative and interesting for the reader of it; the article should not be like a sales letter, as it won’t get published. It is a time-consuming task, but the better the article is the more chance it has of being picked up and used on other websites, this is legal as long as the republished article is left intact and credited to your site with a link, thus producing more link-backs to your site.
There is also a chance that someone reading your article may even visit your site, again helping your rankings, and maybe even result in a sale or inquiry for you. Writing good quality articles can also establish you as an expert in your particular trade or profession, and people would prefer to deal with an expert, it will also help you to get a better price for your local service.
I hope that you can now see how article writing and marketing can help you and your local business get on the first page of Google and the other main search engines.
Find out about our Local Marketing and S.E.O. Services
If you found this article of interest to you, please feel free to share it with your friends and relatives, to vote for it please click the all new Google +1 button.
Wolfgang Bloomfield
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